Grubhub Brand toolkit

This toolkit sets us on the path towards a bold new Grubhub. It includes the things we hope to achieve and shows how our brands live in the world.

Use it as a handy strategic and creative guide for everything you do here — whether you’re on-boarding new employees or partners, developing products or creating brand experiences.

We started out helping hungry late workers order food more easily.

We had a stack of paper menus, a long list of numbers and a big dream.

We’ve come a long way since then.

We’ve built an amazing brand that people love.

And we’ve helped restaurants across the USA to delight more diners.

We’re proud to have played our part in mealtimes. Now we have an amazing opportunity to become even more relevant and useful. To celebrate the diversity of foods, places, and people — all brought together in one place.

From desk to deck, and midnight feasts to fast bites, we want to move eating forward for diners and restaurants across the USA.

Now more than ever, people expect us to deliver an amazing experience. Because, whether they’re in midtown Manhattan or downtown Chicago, they want to know that great takeout is always at hand.

That’s why we’re showcasing the Grubhub brand, with a clear vision, experience, product and expression.

This is a big moment for us. We’re hungry for more. So let’s move eating forward.

Vision

Verbal identity

Visual identity