Food keeps us happy and healthy. Vital moments of everyday life unfold in its presence.

Our photography captures real moments in a documentary style — authentic, accessible, positive and inspiring.

We want our diners to be inspired by our celebration of food—to become curious about ingredients and preparations. Showcase moments where food can unite people and be part of their next adventure—at home, at the office or outdoors.

Don’t

Food close-ups

Don’t feature food that can’t be identified close-up.

Don’t shoot dishes with bad lighting and little contrast; e.g. low light or apply a filter.

Don’t use cut-outs of food or speech bubbles.

Food in context

Don’t mix cuisines in the same picture or show too many dishes at once.

Don’t overpower the dish by featuring it against a busy background.

Don’t stage food items unnaturally or against a solid background.

Behind the scenes

Avoid photography that feels staged and unnatural.

Don’t use photos that feel obscure and/or are poorly lit.

Don’t use extreme and unnatural angles. Photographs are taken from the diners point of view.

Moments

Avoid photography that feels staged and unnatural.

Don’t use photos that feel out of context and fail to tell a story

Don’t make use of extreme depth of field as a stylistic element.