Our photography subjects are grouped into four different categories:
1 — Food close-ups
2 — Food in context
3 — Behind the scenes
4 — Moments around food
For certain occasions, i.e. to highlight ingredients, you can show a dish up close.
Dishes that are rich in color and contain distinct ingredients are best for featuring in detail.
While product shots should look authentic, it’s important that they also look delicious and freshly prepared.
Food in context
At times, it’s useful to contextualize elements to hint at portion sizes.
Photos should be shot in a candid manner, with the food being the main focus. Any props being used should never overpower the photo.
Natural lighting and no (or a shallow) DOF are optimal.
We are proud of take-out food, so it’s OK to show napkins, containers or wrappers. When take-out containers are featured in the shots, make sure you use recyclables and avoid heavy plastics/foams etc.
Food looks good on a plate also — if you don’t have time to find sustainable containers, or the right light to make them look great, just shoot the food in its porcelain habitat.
Don’t photograph food in context from directly above — always use natural angles to be as authentic as possible and make the photo relatable for our diners.
Behind the scenes
Part of being true to who we are is offering our diners a back story to their meals.
We highlight restaurants and feature chefs in documentary style as they prepare food, showing them in action up close or at an observational distance.
When taking this approach, keep the lighting natural, yet bright with colors that feel rich but never oversaturated.
Use no (or a shallow) DOF.
We celebrate the positive choice to eat takeout—the occasion, the convenience, the comfort of casual surroundings.
We tell stories centered around food, featuring moments in a straightforward and authentic way that captures the delight and joy of eating.
When taking this approach, shoot moments in a documentary style, with a clear focus on the subject.
Keep the lighting natural and colors crisp, using no (or a shallow) DOF.