A new chapter for the company…

No more being mean. Pizza on the couch is great. No need to knock it. We actually love New York. And Westchester. And Jersey.

You’re going to hear more from chefs, and see more behind the scenes. Real people talking about food, not talking foods (bye bye chatty cut out sushi).

Takeout is a smart choice, not a lazy one. Just ask any soulcycling, Bikram yoga addict with the daily juice to her desk habit.

We’re going to be a whole lot smarter too. Taking that data we have and using it to suggest better ways to restaurants and diners.

Six takeaways
to remember

01

We’re here to Move Eating Forward.

02

The experiences we create inspire and delight — reducing decision stress and amplifying the experience of eating.

03

Our expression is the new language of eating — celebrating the diversity of people, places, moments and foods.

04

Write content that’s celebratory, warm, trusted and inspiring.

05

Everything we design should feel vibrant, real, celebratory and dynamic.

Strategic foundation

Creative foundation

Each element is unique and visually recognizable to our brands

Verbal identity

Colors

Photography

Logotype

Typography

Composition

Symbol

Illustration